It was a sunny Tuesday morning when I got the exclusive scoop on the future, way before most folks even had their morning coffee. Picture this: May 8th, the "My Territory ‘Moves’ with Zhou" event—a celebration of the 20th anniversary of China Mobile’s Dynamic Zone and’s collaboration—kicked off in the metaverse headquarters of China Mobile Migu in Xiamen.
Now, hold onto your hats because this was no ordinary event. China Mobile and unveiled a brand-new hyper-realistic digital avatar of, affectionately known as "Zhou Student." They announced Zhou Student’s triple role as the Dynamic Zone Star Ambassador, the 5G Metaverse Pioneer, and the 5G Video Ringtone Ambassador. Talk about a triple threat! This marked a brand-new exploration in the metaverse domain.
Fast forward to the present, and we’re celebrating the 20th anniversary of the Dynamic Zone brand and the 20-year collaboration between China Mobile and. At the event, Zhou Wu, the Deputy General Manager of China Mobile’s Market Operations Department, reminisced about 2003 when China Mobile launched the Dynamic Zone brand targeting the youth. They didn’t just launch it; they made it cool by having as the first spokesperson, releasing the iconic jingle "My Territory." It’s still a go-to anthem for the young and rebellious. This unlikely duo—Dynamic Zone and—hit the jackpot: Dynamic Zone quickly dominated the youth market, with a new user signing up every three seconds. Today, China Mobile boasts over 170 million young customers, and has become a cornerstone in the Chinese music scene with nearly a billion ringtone users.
took the stage to share his excitement, saying that being the spokesperson for Dynamic Zone was a blast, and he was thrilled to embark on a new journey. Introducing his hyper-realistic digital avatar "Zhou Student" was a cool new beginning, and he’s looking forward to exploring cooler and more exciting games in the metaverse world.
The event was a treasure trove of new products and features, with Zhou Student leading the charge. Zhou Student was crafted by China Mobile, the legendary company, and the Hollywood VFX powerhouse Weta Workshop, the brains behind "The Lord of the Rings" and "Avatar." As the Dynamic Zone Star Ambassador, Zhou Student is set to inhabit the Metaverse Space Constellation·M, guiding millions of young people through an immersive social experience.
Users can log into Constellation·M via Migu Video or Migu Music, create their own digital avatar, and enjoy a smorgasbord of services in six different spaces, from music and sports to gaming and street dance. Think of it as a virtual playground where you can spin around with your friends and explore the fun of metaverse shopping.
Dynamic Zone’s Constellation·M is China Mobile’s foray into the metaverse, offering a space for interaction, entertainment, and connection. It’s a platform that keeps evolving with technology and trends, always in sync with the youth’s spirit. In 2019, Dynamic Zone got a major upgrade, diving headfirst into the metaverse with the industry’s first digital spokesperson, Cheng Luo Luo, who became a social media sensation. By the end of 2022, China Mobile hosted the world’s first all-scenario integrated metaverse concert—the Dynamic Zone World Cup Music Festival. It topped the internet with 167 trending topics and a staggering 3.79 billion views, securing the top spot among New Year’s Eve events on internet platforms.
During the concert, Cheng Luo Luo and collaborated in Constellation·M, performing Zhou’s classic "Quiet," creating a groundbreaking fusion of digital and reality. It was a moment that resonated with the youth, a mutual dash towards the future.
Back at the launch, Cheng Luo Luo and teamed up again for a dream collaboration. China Mobile also rolled out exclusive privileges for Dynamic Zone users, including personalized avatars, 30-day free Migu Music Platinum membership, and the chance to set’s "My Territory" as their audio and video ringtone. Users could also snag Zhou Student’s merchandise at half price.
This year, China Mobile Dynamic Zone is hosting’s first metaverse Bit Fun Party, where Zhou Student will make a digital appearance. Additionally, the first semi-digital, semi-real metaverse collectible—the "Interstellar Pioneer Zhou" Q handball—was launched simultaneously across the web.
This metaverse collaboration is a of the 20-year partnership between China Mobile Dynamic Zone and. Looking ahead, China Mobile Dynamic Zone plans to continue its brand spirit of "personality, exploration, and identity." They’re all set to connect with every young person’s passion through music, e-sports, street dance, and more.
China Mobile is also committed to enhancing its "connection + computing power + capability" information service system, beefing up "technology + content" innovation. They’re crafting a unique metaverse space for the youth, offering top-notch information services, cool events, and loads of trendy privileges. With this digital upgrade, they’re leading the charge in the new trend of smart fashion. – THE END –
